Condé Nast Protfolio - August 2008
- Who.A.They?
To most shoppers, the stores will look like another trendy California brand—surfboards propped against
mirrors, blond models with sculpted abs on large posters. But a new casual-wear retailer, Who.A.U.,
isn't an offshoot of Abercrombie & Fitch, American Eagle, or any of the usual suspects. Instead, it's the first
foray into American retail by $5.1 billion South Korean conglomerate E.Land Group.
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